Project Overview
WatchGuard Video, based in Allen, Texas, made digital in-car video systems for law enforcement. For the launch of its second-generation DV-1 at the International Association of Chiefs of Police (IACP) conference, WatchGuard needed a complete marketing package for police chiefs and fleet decision-makers. We designed the corporate and product brochure, the DV-1 sell sheet, and the trade show backdrop, banners, and podium. We also redesigned the company’s website.
A bold black-and-gold visual system with dramatic product photography gave a technical product the authority law enforcement buyers expect. The materials explain WatchGuard’s direct-to-DVD recording approach, camera options, wireless microphone, and evidence management software in organized, easy-to-scan panels, so a chief walking the show floor or a fleet manager reviewing specs could find what mattered quickly. The same system carried from the booth to the brochure to the website.
CLIENT
WatchGuard Video (acquired by Motorola Solutions)
What we did
- Campaign Visual System
- Corporate & Product Brochure Design
- DV-1 Product Sell Sheet
- Trade Show Backdrop, Banners & Podium
- Website Redesign
- Technical Spec Layouts
