Project Overview
WMSG was a Dallas digital direct marketing firm, originally part of Williamson Printing, that specialized in variable data printing (VDP): direct mail personalized for each recipient using customer data. WMSG needed a sales presentation that could explain a technical, misunderstood service to marketers and show them why one-to-one print was worth the investment.
The deck walks prospects through what VDP is and isn’t, how it evolved, where it works best, and the production capabilities behind it. The centerpiece is an interactive demo built right into the PowerPoint. Presenters choose a customer persona, such as a college student, corporate executive, serious gamer, or dad with kids, and the same campaign piece instantly re-personalizes its imagery, offers, and copy. An animated opening sets the tone. WMSG was later acquired by Shutterfly.
CLIENT
WMSG, Inc. (acquired by Shutterfly)
What we did
- Sales Presentation Design
- PowerPoint Development
- Animated Opening Sequence
- Interactive Personalization Demo (Embedded in PowerPoint)
- Persona-Based Campaign Visuals
- Print Workflow Diagrams
