Parago CMO Summit Keynote Presentation

Parago, a consumer promotions company specializing in rebate fulfillment, cash-back programs, and prepaid cards, had its CEO delivering a keynote at the 2010 CMO Summit. The talk, “Are You Sitting on a Data Goldmine?”, had to win over a room of chief marketing officers and reframe cash-back promotions as a source of customer data, not just a discount tactic.

We designed the presentation as a story. It opens with an animated intro sequence, then makes the case with bold, single-stat slides drawn from Parago’s consumer research. A live text-in audience poll asks the CMOs how well they really know their customers. The second half follows “Jane,” a retail shopper, through every promotional touchpoint: the branded cash-back website, reward choice, proactive email, prepaid card carrier, and mobile. Each step shows the data it captures and ends in a fully integrated cash-back strategy diagram.

• Executive Keynote Presentation Design
• Animated Opening Sequence
• Big-Stat Data Slides
• Customer Journey & Strategy Diagrams
• Live Audience Polling Integration
• PowerPoint Development
• Event A/V Coordination