Project Overview
Website redesign and platform migration for Sekisui Specialty Chemicals America, part of the global Sekisui group and a world leader in polyvinyl alcohol (PVOH) under the SELVOLâ„¢ brand. The company’s static HTML site couldn’t keep up with its growth, so we moved it to WordPress and modernized the design while staying true to the Sekisui brand, giving the team full control of their content without coding.
The new site serves a technical B2B audience, from chemists and formulators to procurement and executives. Visitors can explore the SELVOLâ„¢ product lines through a multi-level mega menu, browse by application, from adhesives and paper to textiles and oil field cementing, and quickly find safety data sheets, technical data, and product literature. A Request Samples feature turns technical interest into sales leads.
CLIENT
Sekisui Specialty Chemicals America
What we did
- UX/UI Design
- HTML-to-WordPress Platform Migration
- Responsive WordPress Development
- Product & Application Content Architecture
- Mega Menu Navigation
- Technical Document Library
- Sample Request & Lead Capture
- Search Engine Optimization (SEO)
