Project Overview
SEO-optimized careers website for Heartland Automotive Services, America’s largest Jiffy Lube franchisee, built to attract and recruit qualified candidates for its 540+ locations. The site’s “We’re Not Just Technicians. We’re Pioneers” messaging positions Heartland as a place to build a career, not just get a job.
An interactive career path shows candidates how they can grow from lube technician to regional vice president, while employee videos and testimonials show what working at Heartland is really like. Location-based job search with an interactive map lets candidates find and apply for openings near them in a few clicks. Job listings and applications connect directly to Heartland’s PeopleMatter applicant tracking system, so candidates go straight into the hiring pipeline.
CLIENT
Heartland Automotive Services (Jiffy Lube)
What we did
- UX/UI Design
- WordPress Development
- Location-Based Job Search & Interactive Mapping
- Applicant Tracking System (ATS) Integration — PeopleMatter
- Interactive Career Path Design
- Employer Branding & Video Integration
- Search Engine Optimization (SEO)
