Project Overview
Picture People is a national chain of family portrait studios. It needed a new website that matched its brand standards, felt warm and inviting to families, and had one clear job: getting visitors to book a session at a nearby studio.
Every path on the site leads to “Book a Session,” which connects to a studio finder and Picture People’s online booking system, integrated directly with its point-of-sale platform. A seasonal Special Offers section, which Picture People’s team updates throughout the year from holiday cards to back-to-school portraits, gives families a reason to book now, with downloadable coupons for each promotion. A gallery organized by season and occasion, from Easter and fall portraits to sports, military, and religious milestones, shows the range of the studios’ work. The homepage highlights the studios’ while-you-wait printing, framing, and retouching, along with customer testimonials. A careers section with an online application supports studio hiring, and the responsive WordPress build launched with on-page SEO and analytics in place.
CLIENT
Picture People
What we did
- Information Architecture & Sitemap
- Website UX/UI Design
- Responsive WordPress Development
- Online Booking Integration
- Seasonal Photo Gallery
- Seasonal Special Offers (Client-Managed)
- Careers & Online Application
- On-Page SEO & Analytics Setup
