Project Overview
Website redesign for Mandel Metals, a full-service aluminum distributor and processor supplying sheet, plate, coil, and sign blanks to manufacturers nationwide. The new site leads with Mandel’s promise, “Doing business should be easy. Our job is to make your job easier,” and backs it up with a structure built around how buyers actually shop: by product, by alloy series, and by value-added service.
Request Quote calls to action throughout the site turn visitors into leads, while calculators and resources give buyers practical tools that bring them back. Built on WordPress, the responsive site lets Mandel’s team update products, specials, and content on their own, and it was planned to support online ordering in a future phase.
CLIENT
Mandel Metals, Inc.
What we did
- UX/UI Design
- Responsive WordPress Development
- Product & Alloy Content Architecture
- Lead-Generation & Quote Request Design
- Search Engine Optimization (SEO)
- CMS Training
