Project Overview
Day Star Restaurant Group operated two steakhouse brands, Texas Land & Cattle and Lone Star Steakhouse. It needed one recruiting site that could attract qualified candidates nationwide for both brands, without either one losing its identity.
We designed a parent-brand careers site that puts both restaurant logos side by side and puts job search front and center. The “Become a Legend” messaging carries the employer brand. Supporting sections give candidates reasons to apply: a “5 Reasons to Join Our Team” panel, a video message from leadership, benefits information, and the group’s community involvement. A custom CMS lets Day Star’s team keep content current.
CLIENT
Day Star Restaurant Group
What we did
- Information Architecture
- Careers Website UX/UI Design
- Multi-Brand Visual Design
- Web Development
- Custom Content Management System
- Job Search Integration
- On-Page SEO
