Project Overview
The Institute for Creation Research (ICR) was launching Unlocking the Mysteries of Genesis, a 12-part documentary series on science and faith, and wanted to reach millennials before it premiered. Working with AMS Pictures, we designed and built URcall.org as the hub of a social media campaign. It needed its own look, distinct from ICR’s existing sites, and was built to get a younger audience watching, talking, and sharing.
The site is organized around two simple calls to action: See and Share. Visitors can browse an episode library, meet the series’ scientists, and watch “Small Videos. Big Facts.” micro-videos designed to be shared on social media. Infographic-style stats, a blog, and a forum Q&A keep the conversation going. Share forms let visitors pass the series along to friends and recommend it to their pastor or youth leader. We delivered the responsive WordPress site on a compressed timeline to meet the campaign’s launch event.
CLIENT
Institute for Creation Research (with AMS Pictures)
What we did
- Information Architecture & Sitemap
- Wireframes & Visual Design
- Responsive WordPress Development
- Video Library & Micro-Video Integration
- Infographic Stats Design
- Social Sharing & Referral Forms
- Blog & Forum Setup
- QA & Deployment
