RQI Partners Website Design & Development

Web

Project Overview

Website redesign and ongoing digital partnership for RQI Partners, a joint venture of the American Heart Association and Laerdal Medical that helps hospitals and health systems improve resuscitation quality and save more lives. We redesigned the site to present RQI’s programs, mission, and thought leadership to healthcare decision-makers, with a searchable resource hub, partner stories, and a careers section that showcases RQI’s remote-first team.

Since 2019, we’ve served as RQI’s dedicated website partner, managing the site end to end: full remediation to WCAG 2.1 AA following an independent third-party manual audit, marketing automation and lead routing into Pardot, account-based landing pages for health systems, privacy and cookie consent compliance, analytics, and technical SEO.

CLIENT

RQI Partners, LLC

What we did

UX/UI Design
WordPress Development
Content & Resource Hub
Marketing Automation & Lead Routing (Pardot)
Account-Based Marketing Landing Pages
Accessibility Remediation to WCAG 2.1 AA (Independent Manual Audit)
Privacy & Cookie Consent Compliance
Analytics & Technical SEO
Ongoing Website Management & Support

Custom Website UX/UI Design
Crafted a clean, intuitive user experience that aligns with RQI’s mission and enhances engagement across audiences.

Full-Stack Web Development
Delivered a fast, secure, and fully responsive website optimized for performance and scalability.

Search Engine Optimization (SEO & SEM)
Implemented best-practice SEO foundations and search marketing strategies to increase visibility and organic reach.

WordPress CMS Integration
Developed on WordPress for ease of content management and future scalability.

WPBakery Page Builder Implementation
Integrated WPBakery to provide RQI’s team with flexible, visual editing capabilities for seamless updates.

Digital Marketing Enablement
Aligned the site architecture with marketing goals—supporting lead generation, content distribution, and analytics tracking.

Brand Refresh Execution
Reimagined the digital presence to reflect the evolving brand identity, mission, and values of RQI Partners.

The new site played a pivotal role in reinforcing RQI’s leadership in the healthcare space while supporting new partnerships and growth initiatives.

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