Project Overview
Integrative Emergency Services (IES) is a Fort Worth physician group that manages emergency, urgent care, and observation services inside its partner hospitals, and also runs an Emergency Medicine Residency Program. IES needed a brand and a website that matched how it presents itself: a smaller, outcomes-driven partner rather than a staffing vendor.
We redesigned the IES logo and built a responsive WordPress site around three audiences: hospital executives evaluating IES as a partner, physicians and clinicians considering a career there, and the providers already on staff. Every image on the site came from a custom on-location shoot we art-directed with a professional photographer, so the site shows IES’s real people and facilities rather than stock photography. The site organizes IES’s service lines, residency program, and careers content, and includes a password-protected Team Member area that gives providers one place to reach scheduling, required training, credentialing resources, and hospital systems.
CLIENT
Integrative Emergency Services (IES)
What we did
- Logo Redesign & Brand Guidelines
- Stakeholder Discovery & Audience Planning
- Information Architecture & Sitemap
- Website UX/UI Design
- Custom Photo Shoot Art Direction
- Responsive WordPress Development
- Password-Protected Provider Portal
- Careers & Residency Program Sections
- On-Page SEO
