Project Overview
HyperClick was launching SmartSite, a marketing tool that pairs variable data direct mail with personalized URLs. Each recipient gets a mail piece addressed to them, plus a landing page built just for them that tracks how they respond. It’s a hard concept to explain on a slide, so HyperClick needed a presentation that let prospects experience it.
We built the presentation around a sample campaign: “Marketing is a game of probabilities.” The mailer bets the recipient they can roll a 7 in three tries and sends them to their own personal URL. The presentation then plays that recipient’s personalized landing page live, with an interactive quiz the presenter can click through, and closes by showing the response insights SmartSite captures. A dark, high-tech visual style and an animated opening position HyperClick as the innovator in the room.
CLIENT
HyperClick
What we did
- Sales Presentation Design
- Animated Opening Sequence
- Sample Campaign Concept & Mailer Design
- Interactive Landing Page Demo (Embedded in PowerPoint)
- Insights & Analytics Visuals
- PowerPoint Development
