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FedEx Information Logistics Sales Sheet and Print Marketing Material Design

Project Overview

FedEx Kinko’s was expanding beyond its retail print counters into business-to-business document services, and its sales team needed materials to explain those services to corporate buyers. We designed a series of sell sheets for two of its business offerings: Information Logistics, which manages documents from creation to delivery, and Commercial Document Solutions.

Working within FedEx Kinko’s brand standards, each sheet opens with a clear benefit headline and a custom banner graphic. The Information Logistics sheet, for example, shows documents moving across a global network by digital transfer and air freight. Scannable sidebars summarize the business benefits, and the main column breaks each service into short, structured sections. The consistent layout across the series let the sales team hand prospects one sheet or the full set, and both looked like they belonged together.

CLIENT

FedEx Kinko’s

What we did

  • Sell Sheet Series Design
  • Brand-Compliant Layout System
  • Custom Banner Graphics
  • Information Hierarchy & Layout
  • Print-Ready Production Files

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