Project Overview
DG FastChannel (later Digital Generation) provided digital media distribution to the advertising, broadcast, and entertainment industries. For NAB Show 2011, DG needed booth presentations for three business lines, each with its own complex, technical story. We turned DG’s sales decks into a series of six presentations, an overview and a features piece for each of Advertising Delivery, Direct Response, and Pathfire Syndication.
Each presentation runs as an attention-grabbing loop on the booth monitors, and sales reps can switch it to interactive mode to go straight to the topic a prospect asks about. A shared red, black, and gray visual system with a bold chevron motif ties all six together. Custom animated diagrams make dense technical material easy to follow: content workflows, DG’s nationwide delivery network, and the full-service syndication model. Every piece was delivered as a standalone build that runs reliably on booth hardware, with no connection required.
CLIENT
DG (DG FastChannel)
What we did
- Content Development from Sales Decks
- Presentation Visual Design System
- Custom Infographics & Diagrams
- Motion Graphics & Animation
- Interactive Navigation Design
- Self-Running Booth Loops
- Standalone Playback Builds
