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Dell Tradeshow Presentation Design and Development

Project Overview

Dell exhibited at the annual meeting of the Radiological Society of North America (RSNA), one of the largest medical imaging conferences, to reach radiologists, imaging directors, and hospital IT leaders. We designed and developed the self-running kiosk presentation that played on Dell’s booth monitors.

The animated loop cycles through Dell’s full brand accent palette (orange, ruby, green, blue, spring, espresso, alpine, and sunshine), giving each color its own full-screen moment with an animated Dell logo treatment. Following Dell’s guideline of one primary accent color per piece, every sequence stays on-brand while the constant color changes keep the monitors catching the eye of walk-by traffic. Short, high-impact messaging sits between the color transitions, built to read from a distance before attendees move on.

CLIENT

Dell

What we did

  • Kiosk Loop Presentation Design
  • Motion Graphics & Animation
  • Animated Logo Treatment
  • Brand Color Sequence Design
  • Messaging for Walk-By Audiences
  • Booth Monitor Playback Development

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