Chesapeake Energy Recruiting Microsites

Chesapeake Energy’s oilfield service companies, Chesapeake Oilfield Services, Hodges Trucking, and Nomac, needed to fill hard-to-staff field roles in a very competitive energy labor market. We designed a set of recruiting microsites, each aimed at a specific candidate: CDL truck drivers on one site, field geologists on another.

Each site uses the operating company’s own brand within a shared framework. Each leads with role-specific messaging and real job requirements, so candidates qualify themselves before they apply. Features include “Top Reasons to Work Here” panels, an interactive map showing where positions are open, and prominent “Search Jobs” paths into Chesapeake’s applicant system. A CMS lets the recruiting team update openings and content as hiring needs change.

• Recruitment Microsite Strategy
• Multi-Brand Website UX/UI Design
• Role-Specific Recruitment Content
• Interactive Job Location Map
• Applicant Tracking System Integration
• Web Development
• Content Management System
• On-Page SEO