Project Overview
5Stat, the technology division of store fixture manufacturer Store Kraft, introduced INCOMPASS, its suite of smart retail technology, at the National Retail Federation’s Annual Convention & EXPO in New York. We created the launch across every touchpoint: an animated trade show kiosk presentation, product sell sheets, a pocket folder, and a new website we designed and built.
The kiosk animation opens with 5Stat’s brand values, then introduces each INCOMPASS solution with its own color-coded identity and feature-and-benefit story. The lineup includes the Smart Showcase, a display case that secures itself with a digital locking system; the Smart Jewelry Solution with item-level tracking; the Smart Display; the Smart Fitting Room; and the Smart Information Portal. We carried the same red, high-tech visual system into a sell sheet for each solution, a pocket folder, and the website. Retailers met INCOMPASS on the show floor and then saw the same story again in the follow-up materials and online.
CLIENT
5Stat, A Technology Division of Store Kraft
What we did
- Launch Campaign Visual System
- Trade Show Kiosk Animation
- Motion Graphics & Animation
- Product Sell Sheet & Pocket Folder Design →
- Website Design & Development
- Feature & Benefit Messaging
