Inbound Marketing Solutions

Grow Your Business with Inbound Marketing

At SodaPop Media, we’ll help transform your marketing strategies to attract more prospects, convert more leads, close more sales and increase customer loyalty. Inbound marketing can help you find your audience online, engage with them in a way that builds trust, loyalty and convert them into long term paying customers. Consumers are no longer wanting to be “sold to” and are constantly being bombarded by advertising: on TV, online, in the newspaper and in public places so the traditional forms of advertising are now yielding less and less results. Inbound marketing is a practice and a methodology that focus on nurturing leads through the buying cycle and delivering content in context to a prospect’s own decision-making process . We have inbound marketing strategies that will allow you to be more efficient with your marketing efforts.

Key Questions

To create the right content that will attract the right visitors and turn them to your customers, you need to answer some key questions:

  • What are your goals for your inbound and digital marketing?
  • Who is your audience and create your buyer profile and their needs?
  • How is your website working to attract qualified buyers?
  • How are you currently generating sales leads and are they high-quality and qualified leads?
  • How are you currently managing our sales pipeline and your sales cycle?
  • Are your Sales and Marketing teams in sync and operating on the same page?

Inbound marketing focuses on creating quality personalized, relevant content that attract your targeted audience. By publishing and sharing valuable content with your audience’s interests, you will appeal and attract inbound traffic that you can then convert into your customers. If you are looking to generate more qualified prospects and leads for your business and create a systematic way to fill up your sales pipeline for your sales team then inbound marketing is probably a good fit for your business.

The Inbound Marketing Methodology

Put Our Inbound Marketing to Work for You

Inbound Marketing Diagram

Why Inbound Marketing Works

When you write audience targeted articles that are truly helpful, people would want to read them and share them with others. When done properly, your inbound marketing will result in increases in website traffic and in the number of leads generated, while in-turn lowering the cost of each lead. Instead of trying to interrupt people from what they are interested in using outdated disruptive outbound marketing strategies, inbound marketing focuses instead on becoming what people are genuinely interested in.

When your company adopts the inbound marketing, you will start seeing some amazing results:

  • Your website traffic will increase
  • Automatic lead generation system
  • Decrease in cost of generating each lead
  • Establishing your company as a thought leader
  • Your leadership and executives are starting to be invited to speak at industry events and conferences
  • Closing more sales by your sales team

Are you ready to get found by more qualified prospects? Focusing on where your persona hang out, we’ll help you identify opportunities for gaining even more traction from your content. If you are looking for a long-term, integrated marketing system to be built for your business that helps your business get found, get leads and drive sales—then an inbound marketing agency is going to be a better fit.

Inbound Marketing Service Includes:

  • Blogging and Editorial Calendar
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Website Optimization and Redesign
  • Landing Page Development
  • Online Market Research
  • Customer Relationship Management
  • Marketing Automation
  • Marketing Analytics
  • Research / White Paper / eBooks / Infographics
  • Marketing Analytics
  • Digital Strategy and Planning
  • Cross-Channel Marketing
  • Opt-In Email Lists
  • Authoring Books and Print Media
  • Supporting / Sponsoring Events
  • Press & Public Relations
  • Thought Leadership
  • Community Building
  • Influencer Outreach
  • Earned Social Media
  • Word of Mouth & Viral Marketing
  • Content Creation & Marketing
  • Organic App Store Visibility
  • Webinars / Events / Public Speaking
  • Customer Loyalty Program
  • Online Video Content
  • Conversion Optimization
  • Social Media Campaign
  • Progress Assessment, Analysis and Reports

Our clients

  • “I am very impressed with the quality work that was applied throughout the project. The end product exceeded my expectations and I have had excellent feedback from peers and clients. I really feel that the SodaPop Media team is very creative and skilled at assisting the client to look at the creative process from outside the box. It definitely contributed to a quality product. Because of your superb organizational approach, management style and great processes all I can say is keep up the great work and service.”

    Owles Security Consulting Group
  • “You guys are great! Thanks for all your help and dedication to great customer service! Highly recommend to others.”

    Medica Health Management
  • “It's great to work with a company that is so committed to understanding what we trying to accomplish. We appreciate the work you've done for us so far and we are looking forward to having a great working relationship going forward.”

    Special Delivery Services
  • “Impeccable design. Superior customer service. My expectations are exceeded with every project.”

    Integrated Decision Support
  • “Thanks for all your help with our new website. We couldn’t have don’t it without your team and support. You are an amazing group and we appreciate everyone’s patience while we figured out what we wanted. Everyone is very happy with the final result!”

    Retirement Advisors of America
  • “Thank you for all the work you guys do. It’s always top notch!”

    American Heart Association
  • “SodaPop Media is awesome! They are very professional, timely and always willing to help. I highly recommend their services. If you have the opportunity to work with them, consider yourself lucky!”

    AlixaRx
  • “For the past five years, we have worked with SodaPop Media on several website and digital marketing projects. The professionalism SodaPop Media brings to the table is amazing. We will continue to partner with SodaPop Media on projects in the future.”

    Self Opportunity Agency
  • “We just launched the first in the series of online courses SodaPop Media has produced for us and everyone is so pleased with how they turned out. Thank you so much for doing such a great job!”

    Viverae
  • “We really appreciate your partnership and your team has done an amazing job. We also value your flexibility and timeliness in project delivery.”

    Assess Systems
  • “I have worked with SodaPop Media on several executive-level presentations for various companies. Anyone who has done this type of assignment knows that these projects are often quick-turn and very hard to get unanimous approvals. SodaPop Media team is a genius with turning a simple PowerPoint presentation into an engaging rich-media presentation that captures the presenter's persona and tells a story. They're also great with following the client's direction and working under tight deadlines.”

    Regus
  • “SodaPop Media team has exceeded any and all expectations and we look forward to working with your team again.”

    DG FastChannel
  • “I have worked with SodaPop Media on multiple projects and have found that not only does SodaPop Media team produce a great product but is a joy to work with. In a world of extremely tight deadlines, and high client expectations, SodaPop Media team has always been willing to put in whatever effort is necessary for the project to succeed. I highly recommend SodaPop Media and always look forward to working with the team.”

    StopLookListen
  • “SodaPop Media has increased our future sales by delivering resources that our clients and prospective clients can access to learn about the company and our solutions.”

    Superior Graphics
  • “SodaPop Media helped GlobeRanger to move and transition its website to the latest website technology.”

    GlobeRanger, a Fujitsu Company
  • “I just wanted to thank all of you for your hard work. We are all super excited about the buzz that is being created as we speak. Just wanted to let you know that we appreciate your help and we couldn't have done it without you.”

    Potter Art Metal Studios
  • “The website and our new marketing materials look outstanding. I wanted to thank you and your excellent team for the great work.”

    5Stat, A StoreKraft Technology Division
  • “You guys are great! Thanks for all your help and dedication to great customer service! Highly recommend to others.”

    Medica Health Management
  • “Impeccable design. Superior customer service. My expectations are exceeded with every project.”

    Integrated Decision Support
  • “Thank you for all the work you guys do. It’s always top notch!”

    American Heart Association
  • “We really appreciate your partnership and your team has done an amazing job. We also value your flexibility and timeliness in project delivery.”

    Assess Systems
  • “SodaPop Media team has exceeded any and all expectations and we look forward to working with your team again.”

    DG FastChannel
  • “SodaPop Media has increased our future sales by delivering resources that our clients and prospective clients can access to learn about the company and our solutions.”

    Superior Graphics
  • “SodaPop Media helped GlobeRanger to move and transition its website to the latest website technology.”

    GlobeRanger, a Fujitsu Company
  • “The website and our new marketing materials look outstanding. I wanted to thank you and your excellent team for the great work.”

    5Stat, A StoreKraft Technology Division
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